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Travel Technology

New Report: Reimagining Loyalty to Engage Today’s Consumers

In the face of shifting consumer expectations, the business case for loyalty is evolving. This report delves into various aspects of modern loyalty programs, from the importance of creating an emotional connection and simplifying reward redemption to extending value across the travel journey and into retail engagement.

New Report: Reimagining Loyalty to Engage Today’s Consumers
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Tourism

Outbound Travel 2024: Asia’s Big Year, Europe’s Slowdown

Will Asia be the new Europe in 2024? As the world gears up for another year of post-pandemic travel, the industry will see Asia take the center stage, driving growth in 2024 while Europe stabilizes at modest growth levels.

Outbound Travel 2024: Asia’s Big Year, Europe’s Slowdown
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Announcements

Will Hotel Pricing Strength Continue into 2024?

Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: can pricing strength hold? We think so: further demand recovery amidst continued supply constraints should see prices rise above inflation.

Will Hotel Pricing Strength Continue into 2024?
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Business Travel

New Research: The State of Corporate Travel and Expense 2024

A new research report analyzes the future of corporate travel and expense, and how generative AI is reshaping the experience.

New Research: The State of Corporate Travel and Expense 2024
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Tourism

New Report: Best Practices for Local Sourcing in Destinations

In this report, we explore how destination leaders can implement sustainable sourcing and procurement procedures in the tourism supply chain — a practice increasingly referred to as “local sourcing” — to support local communities, drive economic growth, and positively impact the planet.

New Report: Best Practices for Local Sourcing in Destinations
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Tourism

Africa Destination Brand Monitor

Skift & Letsema explore Africa's destination brands, revealing insights for marketing success in a post-pandemic tourism landscape.

Africa Destination Brand Monitor
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Travel Technology

New Report: Personalizing the Travel Experience Using Data and AI

Travel marketing is getting infinitely more complex as brands try and stay top of mind. Loyalty programs focused on lifestyle are becoming more common, which require an intimate understanding of individual customers.

New Report: Personalizing the Travel Experience Using Data and AI
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Tourism

New Report: Transforming Global Tourism for a New Generation

The focal point for the global travel and tourism industry is moving eastward. Middle Eastern countries are investing heavily in tourism infrastructure as a cornerstone for economic growth, and therefore have become models for future innovation in the travel sector.

New Report: Transforming Global Tourism for a New Generation
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Airlines

Skift Aviation Forum 2023: 10 Takeaways for the Future of Airlines and Travel

Industry leaders took to the stage at Skift Aviation Forum to decipher the trends and challenges facing today’s airline industry. Skift partnered with Allianz Partners to provide an overview of some of the most important conversations and insights shared at this year's event.

Skift Aviation Forum 2023: 10 Takeaways for the Future of Airlines and Travel
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Tourism

FIFA World Cup Qatar 2022: Assessing Tourism Legacy Impact

We surveyed 15,000 international travel consumers from 20 outbound markets to determine the impact of the FIFA World Cup Qatar 2022 on brand perceptions and willingness to travel to select Middle Eastern/North African destinations.

FIFA World Cup Qatar 2022: Assessing Tourism Legacy Impact