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In this report, you’ll learn how travelers are looking to their social networks for inspiration and recommendations, before, during and after their vacations. User generated content is native to Instagram. Consequently, it is becoming the most effective marketing platform in the evaluation stage—one step away from the purchase decision.
Additional topics this report covers are:
- Travel Brands by Sector by Social Media Followers
- Travel Brands on Instagram: Destinations, Airlines and Hotel Brands
- Travel Brands on Instagram: Media & Influencers
- Offline Connections and Online Conversations
- Benefits & Pitfalls of Paid Media
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