In the era of uber-connectivity and seamless Internet browsing, we’ve become a culture of virtual window shoppers. This is especially true when it comes to online travel, where shopping cart abandonment has become a pain point, leaving marketers to test new ways to guide consumers towards purchasing decisions.
The report examines:
- What are the reasons behind shopping cart abandonment in travel?
- What are the rising ecommerce trends in mobile and user experience?
- What are best practices and strategies for recovering revenue from cart abandoners?
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