Released June 2014: The world of travel is being completely upended by intense global demand for travel experiences that resonate on a deeper emotional level. Travel brands are responding by developing services that are more adventurous, more personalized, and more attuned to local culture, inspiring consumers toward a path of self discovery.
The report examines:
- Why immersive local experiences are the holy grail for next gen travelers
- How travel brands are marketing adventure travel to wider audiences
- Tour operators are reworking activities to provide greater opportunity for personalization
Sponsored by:
Preview the report:
Companies in the report:
| Vayable | American Express Travel |
| AFAR Media | Forbes Travel Guide |
| Travel+Leisure | Adventure Travel Trade Association |
| United States Tour Operator Association | TripAdvisor |
| TrufflePig | Travel Alberta |
| Tourism New Zealand | Urban Adventures |
| Contiki | Sienna Charles Travel |
| Aloft Hotels | Aracari Travel |
| SpringHill Suites by Marriott | Trails of Indochina |
