Released January 2014: With Millennials expected to soon surpass Boomers in overall travel spending. Hospitality companies, booking sites and destination marketing organizations are retooling their product, branding, business models and communication methods. Here are the questions companies should be able to answer as they prepare for this trend across all sectors of travel:
- What are the factors underpinning the motivations of Millennial travelers?
- Understand the value Millennials place on social media and review sites
- What does “The Independent Social Traveler” mean?
- What are the key travel statistics among millennial travelers that marketers and strategists need to hone in on?
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Companies in the report:
| Austin CVB | InterContinental Hotels |
| Visit Philadelphia | Contiki Vacations |
| VisitDenmark (no space) | Getaroom.com |
| German Convention Bureau | ReviewPro |
| Montreal Tourism | Millennials in Travel |
| Choose Chicago | Barkley Ad Agency |
| MOXY Hotels | HVS Global Hospitality Services |
| Aloft Hotels | The Boston Consulting Group |
| Marriott Hotels |